evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media product use conventions of a punk style video with changing shot types such as close ups mid shots and shots on different levels we stuck with using a tripod for most the shots as it allowed for a steady feel to the feel and stopped shaky camera work, the shots however broke away from conventions as they were quite long shots and should have been quicker and snappier to continue the pace and flow of the video as it didn't feel like it went with the pace of the song in places, we decided the footage needed to be in black and white the main reason for this was because it added to the rugged punk feeling of the song as well as it allows for you to easily remove any lighting problems or fuzzy camera shots, also our video breaks away from conventions as it is whole narrative and the performance of the guitar is part of the narrative and not related to the song, if we were to use performance which we couldn't due to problems with the band and the lead vocalist leaving we would of put performance into the narrative to add to the pace and stick to the conventions of the genre

as for the ancillary products my album advertisement uses the bands logo which is of a what could appear to be a pirate ship or a old style ship, its two tone black and grey and is highly detailed but at the same time simplistic the text underneath the logo is rough and sticks to the conventions of the genre.

The digipac uses the logo on the front cover and faded on the back cover this sticks with conventions of not just the genre but advertisement as that way if you have seen the poster and you glimpsed the digipac you would instantly recognise the album, on the back it has a record label logo and a bar code as well as copyright and distribution notices, it has the track listing, I feel that it follows the conventions of the genre because its simplistic but rough, on the inside I have created the CD design which uses the bands logo the record labels logo and the Compact Disc logo to add a professional feel to it the inside cover has a picture of the band and a thank you notice to the fans which is a typical convention of a underground punk band.

How effective is the combination of your main product and ancillary texts?The products work well together to an extent the use of the bands logo is good because fans would be able to pick up on it easily and the logo of the band ties in with the song title “Maps” because it shows a sense of travelling across the world, the video breaks conventions where as the other projects stick more to conventions but the main task and secondary task have something in common being they are in black and white

What have you learned from your audience feedback?From my audience feedback I found the general comment was that the shots were very long and that faster cut shots should have been used, this was the overall comment when showed to a focus group a majority of the feedback was positive there were many comments on the lighting of the first shots being very good and the overall feel of the video was good, some people felt that the guitar was out of place but this played a role in the narrative and so was important, as for the ancillary projects feedback was highly positive the use of the bands logo was effective and the fact that the advertisement and the digipac were closely linked also was a positive aspect for feedback there was no negative feed back for these projects, what I have learned is that I should of used more variety of shots and they should have been fast paced.

How did you use media technologies in the construction and research, planning and evaluation stages?

Within the construction and research we used DSLR's to take pictures of the different shot types this helped us grasp the concept of different shot types, in the construction of the story boards we had the choice to use a storyboard maker on the mac, this software was hard to use and so we opted to stick to pen and paper, for the main project we used final cut pro and a digital video camera, and as for the ancillary projects I used photoshop CS4, last year we used webplus 10 to create a website which taught me the basics of web design, and although this year i did not create a website the abilities i gained from learning to create a website helped me understand and create a digipac and advertisement poster for my artist this year as i was able to understand conventions and design concepts of media products alot more than i did last year or at GCSE, last yera we used a blog as a more formal and organised concept to showcase and organise our portfolio, this year we have done the same which has allowed for my media work to be more organised than last year, and i also understood the use of blogs and found it easier to use this year, this extra organisation made creating my portofolio this year easier.

Digipac Final Design

Album Advertisement Final Design

Digipac Drafts

Poster drafts

1.7 shot types

Research and Planning 1.5 - storyboards

2.2 major problems occur

We set up a date for filming with the band, however the day before filming was scheduled to start they had to cancel due to members having other commitments this being their jobs, this put us behind but we took it in stride.

Then something even worse occured the band had parted ways with their lead vocalist, this left the band and us in a sticky situation, we spoke to the band and tehy apologised and said that they didnt want to leave us without anything so agreed to help us out with just the four members, we arranged dates, booked the theatre and lighting and were ready to film, we got to the theatre and recieved a phone call from the band explaining that due to a contract which the band signed a week before the lead singer left had, had left them with no rights to the music which the singer had written or performed in, meaning that they could not perform the song without their singer.

2.1 video idea

Media Practical: Music Video


Band: The Living Daylights

Song: Maps

Idea 1: Performance: Band PlavinR A Show.

A person rings his friend informing him of the living daylights playing a show, friend confirms he will

be corning, they walk to show, go through the corridors of the venue with camera following them,

walk through double doors, doors shut and camera stays in place showing a show flyer "the living

daylights emblazoned across the top in bold writing" the camera then cuts to the bands instruments

stationary being un-played no members insight, shows that the band actually plays instruments,

i pans through them all, the music kicks in and the camera cuts to the band fast cut montage type

't: shots through the band playing, close ups of snare drum hits bass pedal, fret board, strumming

, guitar, and medium and long shots of the band playing together, as well as fast cut shots of the

crowd dancing, these shots then slow down to the intro build up, with a steady pan of the

surroundings and high angle shots show crowd and band together almost as if they were one giant

entity, when the verse starts the fast cuts start again, when pre-chorus starts close up shots of

vocalist, when chorus starts again so does the fast cuts lots of high angle shots, shots of crowd, and

shots of the crowd from within showing energy, 2"d verse starts with fast cuts, and then pan shots

and tracking shots, when t comes towards the end of the 2nd verse, slow tracking shots when it

comes to section "hope to god it won't get old" fast cut to crowd when they shout back "it won't get

old", the next chorus consist of more tracking shots and fast cuts, the video ends with the band all"

stationary looking happy with themselves they've played a good show.

2.0 report on how we found band

we found our artist through the local music scene they are a prominent band within the Lincoln


music scene, the genre of music is punk, more specifically its melodic punk, this is a mixture of

traditional punk music and modern punk music which uses more melody within the singing and the

guitars and has less of the hardcore thrash feeling form the 80's, the target audience of the band is

16-25 year olds of both genders, and for those who like lyrics with meaning or lyrics which people

can identify their selfs with, this can be shown by the turnout to their shows which consists of

young teenagers and 20 year olds.

1.9 history of the music video

1.8 music video analysis

Research and Planning 1.4: call sheet

Call sheet

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planning and research 1.3: Treatment(original)

Intro. Short shots of band tuning instruments, spot light/direct light on instruments, background black.


See a stage door open, hear music playing, slowly closes, music fades out as door shuts, then shot of gig poster on door.

1. Goes straight into music, fast cut shots of band playing.

2. Fast cut shots of band, lead vocals, guitar, bass, drums. Close-ups of instruments being played. Bass Pedal being played.

3. More shots of band playing, shots of crowd singing along, shots within the crowd to get a feel of perspective and inclusion.

4. Cuts back to band, shots of drums being played (close up) long or mid shots of the band playing, close-ups of lead vocals.

5. Close up of lead vocals.

6. Continue close up of lead vocals.

7. Cuts from lead vocals to other members singing into mics (close ups)

8. Cut to shot of girl crying in corner (long shot) possibly black and white

9. Cut back to whole band playing, fast close-up shots of instruments being played and crowd dancing/singing – mid shots.

10. Profile close up of lead vocals singing into mic.

11. Girl trouble breathing.

12. Fast cut shots of band, wake up screaming, lead vocals mid shot for please just take control.

13. Slow tracking shots of whole band, long/mid shot

14. ‘Hope to god your story wont get old’ sung by band, mid shot of the whole band playing, camera spins round to crowd for the recall of ‘It wont get old’.

15. Same shot as line 8, but no girl only clothes on floor – long shot (maybe black and white).

16. Same as line 9.

17. Same shot as 8, no girl, no clothes, possibly in colour if others are black and white.

18. Same as 9, except, the end of the music fades out and cuts to close up of lead vocals hand with mic, and drops mic to floor. Camera pans to floor, fades to black.

Research and planning: 1.2 Digipak and Poster analysis

this digipak uses a two fold style with the cd on the 2nd panel this is good because it allows for lots of information to be displayed on the digipac the colours are consistent red and white and black, the image of blood in a hand also stays with the conventions of red and black.

this uses a two panel layout, it has a punk feel to it and sticks to the conventions and forms of a standard punk style digipak

this style is like the first one it is a 3 panel layout its quites simplistic and uses simple brown colours and limited images.

this advert for a album, is simple and uses the contrasting colours of the woman in black and white and the apple and the rest of the picture in red, the font is smooth and rounded giving a subtle feel that shows the genre and overall feel that the band wish to portray.

 
 
 
 
 
 
 
 
 
 
 
 
 
this once again has contrasting colours with the black and white picture and font with the large bright red contrast of the bands names, this time the title font is more rugged and it shows how the band wish to portray themselfs the way the contrast and brightness of the band members makes it look like they are a cartoon, with the flat white vector graphics.

research and planning: 1.1 mindmaps

The Living Daylights-Ways to Escape digi-pack plan

Codes and Conventions
Barcode, thank you messages, size of packaging size of cd, copyright, trademarks, pictures or words.

Genre
Melodic Punk

Audience
Fans, teenagers

Representation
Young, fun, sex drugs and rock n roll

Institutions
Record label, censorship, sponsors, merch